This Promotional Video supports a presentation by Don Power at Social Media Camp Victoria regarding Community Engagement.

No matter where you are, or what size the city you live, there is always an opportunity to engage and grow your local social media community. By following the
5 steps listed below, you’ll be on your way, not only to engage your audience but to become a social media leader in the process.

5 Ways To Engage your Twitter Audience

1. Create a Twitter List

• Make a Twitter list consisting of people in your city or town
• Give your list a search engine friendly name that includes your city name in the title
• Find people who are tweeting in your city by doing profile searches on Twellow.com
  or the advanced search on search.twitter.com

Promote your list in tweets to your local community. Let local tweeps know that there are other active tweeters in your city. As a bonus, these tactics will also help your tweets and your Twitter profile to rank near the top of relevant Google searches.

2. Use hashtags in your tweets

• Hashtags are a way to assign and search for tweets with a common theme
• Hashtags help build a community of tweeters because you are all tweeting about the same topic (ie: #Nanaimo)
• Hashtags allow your tweets to go further and expand beyond your immediate followers because they can be seen even by people who don’t follow you – as long as they are following the #hashtag
  or the advanced search on search.twitter.com

Hashtags are a great way to search for topics that are of interest to you and your community. Hashtags are often highlighted on blogs, websites, news sites, etc. thus exposing your tweets to a much larger audience of potential followers.

3. Strategic Tweeting

• Include strategic keywords in your tweets that might be of interest to your local audience
• Include strategic keywords in your tweets that you’d like to rank for in Google searches. Google real time search increases the likelihood that your tweets will be read by a much larger audience – who may not even be following you on Twitter
• Pay attention to the tweets of Twitter influencers and chances are you’ll discover their patterns of strategic tweeting as well

Strategic tweeting not only makes it easier for your community of local tweeters to find you based on common interests, it also helps you get found on Google for various search terms you’d like to rank on.

4. Host a Tweetup

• Use Steps 1 -3 above to find a group of local tweeters who may be interested in getting together to meet each other face to face
• Tweetups are great for building the local social media community because people are much more likely to engage with others after they’ve met in person
• Many of the attendees of Tweetups will also promote the tweetup to their followers – expanding your influence beyond your immediate followers

Consider creating a promotional video to promote your tweetups. The power of video exposes your tweets to a much larger potential audience because of the likelihood the video will be shared beyond your immediate followers.

5. ENGAGE!

• Regularly peruse your own lists and interact with the tweeters you’ve included there
• Let the tweeters in your local community know that you are interested in connecting with local people
• Attend in-person networking events. Many business owners are not yet on social media and may welcome your invitation to connect and get started

Remember, expecting to build a social media community without engaging is like expecting to lose weight without exercising…It’s technically possible but you probably wouldn’t want to discus your methods in public!

Building a Social Media Community…I’m Down…But What Do I Do Next?

Take a look at these promotional videos, then…

CONTACT ME

Take advantage of these SPECIAL OFFERS

Connect with me on your favorite SOCIAL MEDIA OUTPOSTS

This Promotional Video was created for Social Media Camp Victoria – an international gathering of 500 social media professionals, advocates and enthusiasts in downtown Victoria, BC on October 3, 2010.

A promotional video for a conference such as this will keep the event in the spotlight and in the tweets, mentions and status updates of the attendees before, during and after the show.

How to Get Maximum Exposure for Your Conference Promotional Video

1. Embed your video on your main website

Instead of a standard ‘flat’, flash header or image taking up real estate on your main webpage, embed your promotional video from YouTube on your home page instead.

Not only will it help promote the conference on your main website but it will also register as a backlink to and from YouTube, giving you tremendous Google Juice – that’s the technical term for ‘search engine ranking position’ or SERP.

PLUS! Every click on your embedded video also registers as a view on YouTube – giving your videos even higher search engine ranking potential.

2. Put links to your promotional video all over the web.

Video – it’s not just for dancing cats anymore. Blogs are a great place to leave a link to your promotional video – especially blogs about industry trades shows and conferences that share the same demographic as your event.

Use your new promotional video as a ‘video reply‘ to YouTube video posts from the top influencers in your industry.

A video reply usually needs approval from the YouTube channel owner so what better way to get the attention of an industry leader then by placing a video reply on their high traffic YouTube channel!

3. Include key influencers, organizers and speakers in your video

Yes, we are all vain…As much as they might deny it, people like to look at themselves.

Include images of your target audience, participants and attendees in your video, and you’ll increase the likelihood of your video being shared around by these influential people!

Video…I’m Down…But What Do I Do Next?

Take a look at these promotional videos, then…

CONTACT ME for a quote on putting together a promotional video for your conference.

Take advantage of these SPECIAL OFFERS

Connect with me on your favorite SOCIAL MEDIA OUTPOSTS

Who is Don Power?

Don Power is a Promotional Video Producer, Marketing Consultant, and Social Media Manager in Nanaimo, BC, Canada.

I am here to help you market your business, to promote your website or event and to help you grow your business through the power of promotional video, social media, and traditional marketing techniques.

The video above showcases some of the Marketing Services I offer.

What Do I Do Next?

If you’re not currently using video to promote your personal brand, you should be… ▼

CONTACT ME to find out how you can use promotional videos to build your brand, drive traffic to your website and grow your business.

Take advantage of these SPECIAL OFFERS

Connect with me on your favorite SOCIAL MEDIA OUTPOSTS

Promotional Videos are an excellent way to promote an event – whether it’s a tradeshow in Las Vegas or a tweetup in Nanaimo!

This video is for the 2nd Nanaimo Tweetup to be held at Manzavino’s Pizzeria and Italian Grill – 77 Skinner Street, Nanaimo, September 17, 2010. RSVP for this event at http://www.bit.ly/nanaimotweetup.

Benefits of Using a Promotional Video to Promote your Event

1. Capitalize on the momentum and buzz of the Event to gain additional exposure for your brand, website, product, service etc. before, during and even AFTER the Event.

2. Acknowledging the attendees in the video increases the likelihood that they will share and promote the video to their social networks – expanding your marketing reach.

3. Use images and copy at the end of the video to promote and generate buzz for your NEXT Event.

What Do I Do Next?

Take a look at some other examples of promotional videos for events and then click any of the links below to find out how easy it is to leverage the power of promotional videos to promote your event, drive traffic to your website and grow your business…

CONTACT ME to find out how you can use promotional videos to build your brand, drive traffic to your website and grow your business.

Take advantage of these SPECIAL OFFERS

Connect with me on your favorite SOCIAL MEDIA OUTPOSTS

The Making of a Promotional Video Intro

This Promotional Video intro for The Big Red Tomato Company in the UK was a lot of fun to produce.

It’s a play on the difference between the way ‘tomato‘ is pronounced in the United Kingdom (‘toe-MAH-toe ‘) vs. how it’s pronounced in North America (toe-MAY-toe). The Big Red Tomato Company is headquartered in the UK but serves clients in the UK, North America, and throughout the globe.

Coupling this wordplay with an instantly recognizable, classic track from Louie Armstrong was the icing on the cake!

How to Use a Promotional Video Intro

• A Promotional video intro like this one can be used at the beginning of all your videos to set the tone and establish a consistent brand image




• Promotional video intro’s can emphasize the main selling points for your brand, website or business




• Upload your Promotional video intro to YouTube or other video hosting sites to boost your search engine ranking position (SERP) for strategic keywords in your intro

What Do I Do Next?

If you’re not currently using an intro video to establish a consistent brand image, emphasize your main selling points and to boost your search engine ranking position, please do the following ▼

CONTACT ME to find out how you can use promotional videos to build your brand, drive traffic to your website and grow your business.

Take advantage of these SPECIAL OFFERS

Connect with me on your favorite SOCIAL MEDIA OUTPOSTS

Promotional Videos are an excellent way to capitalize on the immense popularity and power of video to spread your message virally.

The promotional video, above, is one I created for a new website/service called SmartSites.

Benefits of Using a Promotional Video to Promote your Website

1. Show the benefits of your website VISUALLY.

2. Get your message across much more QUICKLY than using text.

3. Videos are easy to SHARE across a variety of social media networks – spreading the word and driving traffic to your website.

What Do I Do Next?

If you’re not currently using video to promote your website, it’s easier to get started than you might think…▼

CONTACT ME to find out how you can use promotional videos to build your brand, drive traffic to your website and grow your business.

Take advantage of these SPECIAL OFFERS

Connect with me on your favorite SOCIAL MEDIA OUTPOSTS

So, you’ve got some videos on YouTube. Great. But do they include an effective call to action?

Using YouTube Annotations

YouTube has an exciting, yet still not well known feature called ‘annotations’. Using these strategic hyperlinks in your YouTube video, you can create an effective call to action for viewers to:

• Send you a Message via YouTube
• Subscribe to your YouTube Channel
• Watch another Video

You can also link viewers to other strategic actions within YouTube, allowing your YouTube visitors to engage and interact with you beyond simply watching one of your videos.

Did you know that using videos to promote your brand provides you with:

• Higher Search Engine Ranking Position
• Higher Click Throughs with Videos in Search Results
• The Opportunity to Display your Video in a Variety of Different Places

What Do I Do Next?

If you’re not currently using video to promote your brand or if you don’t have an effective ‘call to action’ strategy in your videos ▼

CONTACT ME to find out how you can use promotional videos to build your brand, drive traffic to your website and grow your business.

Take advantage of these SPECIAL OFFERS

Connect with me on your favorite SOCIAL MEDIA OUTPOSTS

Personal Branding Promotional Videos are an excellent way to build and emphasize your own personal brand.

The personal branding promotional video, above, is one I created for a Prentiss Seymour – an independent marketer in Florida. He is now using this video on YouTube, on his website and at the beginning of each of his presentations to build and reinforce a positive, consistent brand image.

Benefits of Using a Personal Branding Video to Promote Yourself

1. Showcases your talents/services VISUALLY.

2. Get’s your message across much more QUICKLY than text.

3. Videos are easy to SHARE across a variety of social media networks – spreading the word and driving traffic to your social media outposts.

What Do I Do Next?

If you’re not currently using video to promote your personal brand, you should be… ▼

CONTACT ME to find out how you can use promotional videos to build your brand, drive traffic to your website and grow your business.

Take advantage of these SPECIAL OFFERS

Connect with me on your favorite SOCIAL MEDIA OUTPOSTS

Promotional Videos are an excellent way to capitalize on the immense popularity and power of video to spread your message virally.

This video is for the 1st Ever Nanaimo Tweetup (organized by me and a couple of fellow Nanaimo Tweeters) held in Nanaimo, July 2010.

Benefits of Using a Promotional Video to Promote your Event

1. Capitalize on the momentum and buzz of the Event to gain additional exposure for your brand, website, product, service etc. before, during and even AFTER the Event.

2. Acknowledging the attendees in the video increases the likelihood that they will share and promote the video to their social networks – expanding your marketing reach.

3. Use images and copy at the end of the video to promote and generate buzz for your NEXT Event.

What Do I Do Next?

If you’re not currently using video to promote your Event or if you don’t have an effective Event promotion strategy ▼

CONTACT ME to find out how you can use promotional videos to build your brand, drive traffic to your website and grow your business.

Take advantage of these SPECIAL OFFERS

Connect with me on your favorite SOCIAL MEDIA OUTPOSTS