This Promotional Video was created for Social Media Camp Victoria – an international gathering of 500 social media professionals, advocates and enthusiasts in downtown Victoria, BC on October 3, 2010.

A promotional video for a conference such as this will keep the event in the spotlight and in the tweets, mentions and status updates of the attendees before, during and after the show.

How to Get Maximum Exposure for Your Conference Promotional Video

1. Embed your video on your main website

Instead of a standard ‘flat’, flash header or image taking up real estate on your main webpage, embed your promotional video from YouTube on your home page instead.

Not only will it help promote the conference on your main website but it will also register as a backlink to and from YouTube, giving you tremendous Google Juice – that’s the technical term for ‘search engine ranking position’ or SERP.

PLUS! Every click on your embedded video also registers as a view on YouTube – giving your videos even higher search engine ranking potential.

2. Put links to your promotional video all over the web.

Video – it’s not just for dancing cats anymore. Blogs are a great place to leave a link to your promotional video – especially blogs about industry trades shows and conferences that share the same demographic as your event.

Use your new promotional video as a ‘video reply‘ to YouTube video posts from the top influencers in your industry.

A video reply usually needs approval from the YouTube channel owner so what better way to get the attention of an industry leader then by placing a video reply on their high traffic YouTube channel!

3. Include key influencers, organizers and speakers in your video

Yes, we are all vain…As much as they might deny it, people like to look at themselves.

Include images of your target audience, participants and attendees in your video, and you’ll increase the likelihood of your video being shared around by these influential people!